Global Business Strategy Essay Example | Topics and Well Written Essays - 3250 words

Global Business Strategy - Essay Example Other theoretical aspects and Porter’s five forces vital for achieving a competitive advantage were examined. The author highlighted some strategic challenges impacting the company in the current global market. Company resource audit was included and the author revealed some tangible and intangible organizational resource and capabilities. The researcher analyzed the current strategic alliance and other corporate strategies employed in the business operation process. This included SWOT analysis as a vital strategic tool effective for determining favorable and unfavorable factors in the business environment. Strategic implementations were included and also organizational structure evaluated including the industrial structure, corporate or functional and brand-based organizational structure. Lastly, the author included some recommendations and also the conclusion that summed up the research project. Global Business Strategy Introduction Globilisation, which has been contributed by rapid technology development, has encouraged many multinational enterprises to implement effective global business strategy vital for achieving a competitive advantage. Many multinational enterprises have made significant determinations in order to sustain their business in the competitive global market. Many actors in the international markets have increasingly internationalized their operations; thus their performances are deeply influenced by their mutual interdependencies and by their strategic behaviors towards their competitors. Automotive industries are among the companies that have attempted to implement effective global strategies by forming mergers, alliances and acquisitions in order to improve the automobile markets. Among the automobile companies, Chrysler Group is one of the automobile industries that have adopted strategy of internationalisation and varied strategies for achieving successful business performance. Thus, the research project will focus on Chrysler Gr oup Company’s global strategy and relevant theories, which the company employs in order to improve their business performance in the global competitive market. Historical Background of Chrysler Group and Its Internalisation Process Chrysler Group is an American multinational corporation that designs automobiles and it’s headquarter is located at Auburn Hills in Michigan. It was established by Walter Chrysler in 1925 when Maxwell Motor Corporation was restructured into the Chrysler Group Company, and trades automobile products across the globe under the flagship Chrysler brand, but other brand also exists including the Ram, Doge and Jeep brand. The company has been performing well across the globe and it was named among the leading automaker production globally, in 2011. Chrysler Group established a global strategic alliance with other companies including Fiat and merged also with other firms under, which it currently sells their automobile products. Moreover, with adeq uate resources, improved technology and global distribution network necessary for competing on a global level, the alliance builds on the company’s innovation culture. It also builds their innovation culture, which is based on the complementary technology of Fiat Company that was founded, in 1899. The company employed internalization strategy by merging Daimler Benz and also merged with Volkswagen Group, with an aim of extending their products range to broaden their sales in the automobile ma