Use academic literture and to apply theory in examining a chosen Essay

Use academic literture and to apply theory in examining a chosen ethical or social marketing issue - Essay Example Therefore, marketing managers have the responsibility of ensuring that they reduce advertisements that encourage underage drinking (Mohan, 2009, pg 27). This can be done by creating public awareness of the dangers of alcohol consumption. They should set out well-coordinated efforts aimed at reducing underage drinking by fostering mature and responsible drinking habits to adults Panda (2010) defines advertisement a mass communication medium; thus, require managers to exercise social responsibility. The marketing managers are required to provide correct information about the products and services that they promote (Andreasen, 2011, pg29). This is critical in giving consumer adequate information to make correct choices. Understanding the responsibility towards the public is critical since it has a positive and negative consequences. Imperatively, the consumers’ protection groups and government provide criticism on advertisements. In many cases, they base their arguments on companys manipulative and deceptive reasons (Panda, 2010,pg37). Many consumers focus their attention on the environmental and social effect of advertisements. Other concerned with the commercial clutter, offensiveness, stereotypes, and value system. For instances, labels designed for alcoholic beverages in retail places have pictures of an older person and not children to avoid allur ing the youth and children. Marketing managers have the responsibility of ensuring that their advertisements meet the ethical norms. In essence, they need to ensure that the messages do not harm the political, social, and morals standards in the society (Lamb, 2011, pg8). Ethical advertisements are those that have limits on decency, does not lie, and don’t make false claims. It can be observed that many advertisements are exaggerative. The sole reasons for marketing managers are to increase their sales. Many are forced to make a false representation by presenting colorful, decorated, and